Copywriting

Nurturing healthy brands, from seed to market.

 

Brand Development

I can get the growing process started with research and competitive analysis; company and product naming; tagline and copy tone development; design and typography exploration; and style- and nomenclature-guide creation.

Copywriting and Content Creation

From advertising to corporate communications and public relations, I cover a lot of ground. Digital: websites, e-mails and newsletters, banner ads, social media, blog posts, articles Print: ads, brochures, packaging, point of purchase, billboards, catalogs, annual reports, press kits, press releases Broadcast: radio, TV, video

Editing and Proofreading

Need a rewrite, polish or proofing? You’ll rejoice in my OCD. Editing: clarity, conciseness and consistency. Proofreading: spelling, punctuation, grammar, syntax, typography and all the microscopic details that subliminally create authority and trust.

Want samples? Here's a little taste from over 20 years in the field.